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Battle: Honor to claim high end smartphone market share from Apple

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The battle to claim the high end smartphone market has just begun. We’ve seen some major competition in this segment including, Xiaomi, Samsung, and Apple iPhones. But with the launch of the Honor magic 3 series, we just have a new competition in the high end smartphone market.

After the launch of the Magic 3 series, Honor CEO has come out to state that Honor will compete and claim Apple’s share of the high end smartphone market. Is Apple really that easy to beat in this battle?

See Also: Honor launches Honor Play 5T Pro as a budget smartphone

The CEO of Honor, Zhao Ming, made the statement during a press conference. He stated that Honor managed to boost its market share in China from an all-time low of 3 percent to 14.6 percent within three months.

This also makes the company one of the leading smartphone brands in China during this time. Back in July 2021, Zhao Ming had also stated that Honor will compete in the high end smartphone market, with the aim of surpassing Apple.

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See Also: Honor to release Honor Tab V7 Pro with stylus and magnetic keyboard

Honor CEO believes that the company will be even able to claim Apple’s market share in the high end smartphone market. With Huawei witnessing a decline in the global and Chinese market and Xiaomi becoming the biggest smartphone brand in the world, Honor might actually have a shot at the top spot.

Honor CEO
Honor CEO

Various Chinese vendors like OPPO and Vivo, launching their own high end flagship smartphones to take advantage of the void left behind by Huawei.

See Also: HarmonyOS now rolling out to 14 Old Huawei and Honor phone models

Notably, Zhao Ming also added that it’s not simply about getting big market share. Honor also have plans to invest in the market and its research and development.

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This will bring more recent and innovative tech to its smartphones which in turn will help the company to better compete in the global market as well. In simple terms, Honor also has its focus on overseas market outside of China.

See Also: HarmonyOS now rolling out to 14 Old Huawei and Honor phone models

If everything goes well for the company, it might not only compete with Apple but also become a major competition in the smartphone market.

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