What else is Samsung good at aside from software updates? Well it appears is adverts and throwing shades. A new Samsung 15 seconds TV commercial comparing the cameras of the Galaxy S21 Ultra and iPhone 12 Pro Max pokes hands at the Apple’s top device.

The TV commercial focused on the photography system found on both flagship phones and Samsung is really bringing the heat. How?

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Well, the tag line on both of its new ads say “Your phone upgrade shouldn’t be a downgrade.”

The first photography test of both cameras uses a grilled cheese sandwich as a model. Samsung then split the screen with photos from Galaxy S21 Ultra at the top while those of iPhone 12 Pro Max at the bottom.

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With a close up of the sandwich, Samsung points out that its camera system delivers “pin-sharp details” while asking whether Apple’s camera system produces an image that is “detailed enough”. The first clip of the commercial then ends with the line “Upgrade to epic details.”

The telephoto capabilities of both phones is used in the second quick TV commercial. With the moon as the subject, the difference between the digital 100x Space Zoom on the Galaxy S21 Ultra 5G and the maximum 12x digital zoom on iPhone 12 Pro Max is very easy to spot.

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Again, with the use of horizontal split-screen, Samsung labels its image of the moon “100x” (note the lack of the term “digital”) while for the iPhone’s moon image Samsung asks, “Close enough?”

https://youtu.be/j6fqaXPYg4g

This is not the first time Samsung is running an Ad with Apple iPhone as its target and something tells us it won’t be the last.

Be you a Samsung or Apple fan, these commercials are ways Samsung comparisons between its current flagship and those of Apple’s.

You don’t need to agree with Samsung but in truth, both the iPhone 12 Pro Max and Galaxy S21 Ultra are among the best camera phones of 2021.