Apple might not be the smartphone maker with the most shipments of phones, but it’s still the richest smartphone maker. Well, you won’t actually say the Apple iPhones are cheap. The company has been able to consistently make solid revenue from the sales of its iPhones.

A new research for the third quarter of the year has shown that Apple is making really good money from the smartphone market. According to analysts at Counterpoint Technology Market Research, of the 100% revenue generated in sales of smartphones, Apple owns 37% – that is more than a third of the total revenue generated.

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It’s important to note that Apple only shipped about 48 million iPhones to the market. Even Samsung that shipped a total of 69 million phones made 18% of the total revenue. Which is still below what Apple made. OPPO is the next big gainer as the company accounted for 10% of revenue from smartphone sales.

In total, 342 million pipes were delivered to the market from July to September this year, which is 6% more than a quarter earlier. But on an annualized basis, the decline was 6%. Among the reasons for the fall are the shortage of components.

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An estimated 342 million phones were delivered to the smartphone market from July to September in 2021. The shortage of chip affected the numbers of phone manufactured. But not the revenue made by the smartphone companies.

The rise in the cost of devices is one key reason why smartphone makers make more money despite shipping fewer phones in 2021. The new report also indicated an increase in smartphone sales through online stores, as well as a serious drop in demand for smartphones in China.

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From the report, total revenue from sales of smartphones was about $100 billion and this is the best figure for the third quarter.

Apple still the richest smartphone maker

Going by this new report, Apple might not be the number smartphone maker in terms of phone shipment. But it sure is the riches due to the massive adoption of the Apple iPhones by users.

Commenting on the overall market dynamics, Research Director Tarun Pathak said; “During the September quarter, we saw supply constraints that were even more severe than those experienced during the June quarter.

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The global semiconductor shortage finally also took a toll on the end consumers. Due to the demand-supply mismatch, most components used in smartphones have seen upward price movements; forcing some major OEMs to increase the retail prices of some models.

He added; this led to declines in shipment volumes, especially in the entry tier segment, which limited the growth potential. As a result, market demand was met by mid- to high-tier smartphones; that helped drive the quarter to a record revenue even with the declining shipments.

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Apple and Samsung refreshing their premium series with iPhone 13 series and Galaxy Fold series respectively, added to the revenue growth”.

Overall, Apple might not be very popular with numbers of smartphone shipped, but the company sure knows how to make money with its high end iPhones.