Realme in Nigeria: One more competition in Nigeria Phone market

Realme in Nigeria: Even though Realme has been known to make really good phones at budget price, the company is yet to be fully noticed in the African market. To change that, the company recently expanded its phone market in Africa by coming to Nigeria.

Nigeria has one of the biggest phone market in Africa – if not the biggest. Although Realme has been in fellow Africa country Kenya for a while, it’s the first time the company is entering another major phone market in the region.

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But, this also leaves the questions, Will Realme thrive in Nigeria? There is no one answer to this question.

To begin, you have to understand that the Nigeria market is big to accommodate the likes of Apple iPhones, Samsung Galaxy phones – including folds -, Xiaomi, OPPO, Vivo, Tecno, Infinix, and iTel.

Video: Realme – the next big Tecno Competitor?

So, it’s not like Realme is coming into a free market. But, with the right strategy, the Indian based Chinese company might just find its foot.

See Also: OnePlus Nord 2 vs Realme GT 5G: Specs Comparison

Realme in Nigeria

Realme has launched its official twitter account in Nigeria. And even though the company is yet to launch any smartphone in the country, it’s just a matter of time now.

One strategy that Realme can adopt in Nigeria to grow brand awareness is ‘Value for money”. About 80% of Nigerians always seeks professional advice before buying a device. It might be watching of YouTube Videos, asking a colleague or even reading about phone reviews online.

See Also: Realme GT 5G vs Xiaomi Poco F3 GT: Specs Comparison

So, if fellow Nigerians don’t speak well about the device, chances are it won’t be bought. Tecno has always used this method in the country – and the Africa continent as a whole – and that is why it is the number one smartphone brand in Africa.

Xiaomi used same strategy in Europe and India and now the company is number one smartphone brand in the world – ahead of Samsung.

See Also: Xiaomi Poco F3 GT vs OnePlus Nord 2: Specs Comparison

The point is, when a brand spends too much on advert and then over price its phone, there is high possibility that the phone won’t do well. If Realme can focus on value for more, then it might become a major contender in the country.

A good example of value for money is the Realme GT 5G. A device with Snapdragon 888 chip, 64MP triple rear camera, 120Hz AMOLED display and it’s priced below $500.

See Also: OnePlus Nord 2 5G vs OnePlus 9: Specs Comparison

Another way Realme can grow brand awareness in the country is by sending its devices to local content creators for reviews ahead of launch. This is a simple and very efficient way to get the needed brand awareness.

We welcome Realme to Nigeria with open arms and we look forward to the launch of its first device in the region. Stay tuned for reviews and comparisons of Realme smartphones that’ll be launch in the country.